AI Insights · Timothy · April 2023
Top 5 Social Networking Apps in Colombia for Q1 2023
An overview of the performance of the top 5 social networking apps in Colombia during Q1 2023, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2023, the top social networking apps in Colombia showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the trends for each app based on data from Sensor Tower.
Grindr - Gay Dating & Chat saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $6.7K in the last week of December and gradually decreasing to around $5K by the end of March. Downloads for the app peaked at 8K in the weeks of January 23 and March 6, but later fell to 5.1K in the final week of the quarter. Active users remained relatively stable, starting at 151K and ending at 137K.
BIGO LIVE-Live Stream, Go Live showed a strong start with weekly downloads peaking at 69.7K in mid-January. However, downloads tapered off to 39.8K by the end of March. The app's revenue saw a high of $8.9K in mid-January but dropped to $3.6K by the end of the quarter. Active users fluctuated, reaching a high of 509K in mid-February but decreasing to 477K by the end of March.
Skype maintained a steady performance with weekly downloads ranging between 6.3K to 7.4K. Revenue peaked at $3.2K in the last week of January, while active users increased from 62.4K at the start of the quarter to 73.3K by the end of January, before stabilizing around 67.7K in late March.
Dating.com: Global Chat & Date experienced significant fluctuations in revenue, starting at $2K in late December and peaking at $4.7K in late February. Downloads were highest in late January at 3.2K, but decreased to around 1.8K by the end of March. Active users peaked at 4.6K in late January but dropped to 3.1K by the end of the quarter.
Facebook continued to dominate with weekly downloads ranging from 216K to 295K, peaking in the final week of March. Revenue saw a high of $9.2K in the last week of December but decreased to around $3.4K by the end of March. Active users steadily increased from 26M at the start of the quarter to 27.2M by the end of March.
For more detailed insights and data, visit Sensor Tower.